Traditionally, press releases are announcements sent to news
sources in order to garner media attention. However, in the legal world,
an attorney press release is best utilized to drive traffic to your
website through the distribution itself, and through search engine
optimization. Because of this, they can be an important addition to a
law firm's marketing plan. These releases are published on social media
sites, on Google news, and on additional legal websites. They are
helpful to your SEO (search engine optimization) because they include
your website, or perhaps links to your blog for further reading on the
topic. While the topic of the release needs to be newsworthy, the
attorney press release should not be news about your firm. For example,
if you have added a partner, or if you are moving offices, you do not
need to write an article to announce these events.
Writing an effective newsworthy document is important for the success of your search engine optimization. While these releases usually cover some form of legal news, you do not have to wait until your firm is featured in mainstream news outlets to write one. You can write an attorney press release on current cases, and give expert commentary. You can also write about new laws, or give advice on existing laws as they pertain to certain cases. A well written document can establish you as an expert in your practice area as well.
The first thing you must do when writing a release is to choose a relevant topic. Writing a release on criminal law can be a great topic, but if you practice estate law, your attorney press release might not draw clients to your estate law firm. Utilizing keywords and phrases will also add to the success of your release. This information will be distributed online, so keywords will enable more people to find your writing.
Google's keyword tool will help you find applicable keywords and phrases to include in your content. It is also imperative to have this media distributed to the right outlets. There are marketing companies that distribute industry specific media outlets that will not only write your attorney press releases for you, they will also post them to the appropriate websites and social media sites. Some of these companies boast a healthy list of places to send your attorney press release. Depending on what level of marketing you pay for, your attorney press release will be posted to Google News, Topix, Twitter Network, Law Firm Chronicle, and several other websites in their network. Whether you write your own release, or hire someone to write it for you, it is advisable to find a service for distribution so that you can maximize the effectiveness of your newsworthy event.
Writing an effective newsworthy document is important for the success of your search engine optimization. While these releases usually cover some form of legal news, you do not have to wait until your firm is featured in mainstream news outlets to write one. You can write an attorney press release on current cases, and give expert commentary. You can also write about new laws, or give advice on existing laws as they pertain to certain cases. A well written document can establish you as an expert in your practice area as well.
The first thing you must do when writing a release is to choose a relevant topic. Writing a release on criminal law can be a great topic, but if you practice estate law, your attorney press release might not draw clients to your estate law firm. Utilizing keywords and phrases will also add to the success of your release. This information will be distributed online, so keywords will enable more people to find your writing.
Google's keyword tool will help you find applicable keywords and phrases to include in your content. It is also imperative to have this media distributed to the right outlets. There are marketing companies that distribute industry specific media outlets that will not only write your attorney press releases for you, they will also post them to the appropriate websites and social media sites. Some of these companies boast a healthy list of places to send your attorney press release. Depending on what level of marketing you pay for, your attorney press release will be posted to Google News, Topix, Twitter Network, Law Firm Chronicle, and several other websites in their network. Whether you write your own release, or hire someone to write it for you, it is advisable to find a service for distribution so that you can maximize the effectiveness of your newsworthy event.
PowerAdvocates.com is a law firm marketing company that specializes in attorney search engine optimization and website design. For more information click the highlighted links.
Article Source:
http://EzineArticles.com/?expert=Chris_Dreyer
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